Great work! You've launched your small business and have some clients. Now you need to figure out how to bring in more. And everything is getting more complicated.
It doesn't need to be hard! It simply means you need to apply a good strategy.
For example, some businesses jump right into the marketing and try various messages and approaches until they find the right recipe. That can end up as a hit-and-miss approach that gets expensive very quickly!
Other businesses take a proven safer, less expensive approach of first consulting with target niche members before they create marketing messages. Using surveys and interviews, those businesses stay in sync with the niche members' likes and dislikes and the vocabulary they use to describe those feelings and dreams. These businesses know they just need to: